A new breed of risk partner, born for today’s ever more connected digital world.

At JENOA, we relentlessly strive to inspire our business clients to see controllable risk as an enabling asset from which to springboard growth in their entrepreneurial pursuits.

With a driving ambition to be recognised as a leader in the delivery of sustainable, commercial reinsurance and risk management solutions, we are an end-to-end digital broker offering a comprehensive suite of reinsurance brokerage capabilities tailored to your needs.

As an appointed representative of the Lloyd’s of London broker, H.W. Wood Ltd. we navigate the world’s largest reinsurance market, and backed by Abdul Latif Jameel – one of the most respected diversified family businesses in the world, with a 75-year heritage and financial strength – our unique offering enables us to deliver traditional London market solutions, design innovative InsurTech and also offer Sharia-compliant solutions extending your reach into further exciting markets in the Middle East, North Africa and around the world.

About Us

A Message from our CEO

Welcome to JENOA, a boutique broker which combines history and heritage with innovation, future-thinking capabilities and the latest technological advances in the reinsurance market.

We’re here to help your business thrive. It is what drives us every day and motivates us to always put client service at the forefront of what we do.

We believe we offer something new and different to the market because we are approaching reinsurance with a new perspective, while understanding the fundamentals of how the industry has developed over the last century.

As the world continues to embrace technology and digitization at an ever-accelerating rate, we are harnessing its power to deliver cutting edge solutions to you, our clients. What’s more, we are the experts when it comes to Sharia-compliant packages, something we’re seeing increased demand for in recent years.

And while we offer the unique combination of conventional Lloyd’s and international reinsurance capabilities, InsurTech and affinity product development, and Sharia-compliant services, ultimately, it is people – our team of specialists – who makes us truly stand out from our competitors.

Our partners are also instrumental in our success. As an appointed representative of respected Lloyd’s of London broker, H.W. Wood Ltd, and backed by Abdul Latif Jameel, we provide our clients with access to all the reinsurance hubs around the World.

I am very proud to be leading the helm at JENOA and look forward to inspiring your business to see controllable risk as an enabling asset from which to drive forward your business.

With best wishes,

Mahboob Khan
Chief Executive Officer, JENOA
Managing Director, Insurance & Risk Mitigation, Abdul Latif Jameel



our story

JENOA launched in 2020 – an unprecedented and pivotal year for the world. One which presented many challenges and opportunities, but showcased the potential and resilience of a digital business – JENOA was born digital.

A relative newcomer brand in the global reinsurance industry, JENOA is built upon a proven financial services heritage dating back over 40 years, to 1979, when Abdul Latif Jameel launched its consumer finance operation in Saudi Arabia. Today Abdul Latif Jameel Finance includes consumer financing, real estate finance and a comprehensive multi-sector insurance services portfolio with a significant presence in Saudi Arabia, Egypt and Turkey, and supporting the Abdul Latif Jameel business across its 30 markets of operation worldwide.

our story

At JENOA we not only have exceptional, experienced leaders at the helm and a bright, innovative team of specialists, we are also backed with the financial strength of one of the most respected diversified family businesses in the world, Abdul Latif Jameel founded in 1945, and forging partnerships with renowned experts including H.W. Wood Ltd., at Lloyds of London.

This strength and alliance assures that JENOA is able to push boundaries; lead by example encouraging our clients to establish the right insurance and risk solutions to allow their own businesses to flourish.

Our alliance with H.W. Wood Ltd., means we have access to the Lloyd’s market, the world’s oldest and most respected Insurance market, as well as access to other regional insurance hubs across the globe. And our relationship with the businesses within Abdul Latif Jameel means we are able to meet the growing demand in Europe to provide Sharia-compliant solutions with which we are very familiar in the Middle East.

It is this unique combination of fresh, new and innovative ways of working, with a deep understanding of the traditional insurance market and the backing of a well-established international organization which makes us stand out from the crowd.


Our purpose is to inspire businesses to see controllable risk as an enabling asset from which to springboard their entrepreneurial pursuits.

Our commitment to our clients is to provide the stability and reassurances that means business owners and leaders can take a leap of faith, trust their gut instincts to explore and exploit every opportunity knowing the appropriate risk transfer mechanisms are in place to protect their business.

Our pledge is to deliver insurance and reinsurance solutions which are scalable, innovative, stable, and business focused.

Our vision is to become a global leader in the delivery of sustainable, commercial reinsurance and risk mitigation solutions.

Our promise is to be a partner and to instil, build and maintain trust, to create a mutually beneficial and long-lasting relationship, and, as a result, to ensure our clients thrive.


Reinsurance Solutions

Our conventional Lloyd’s and international reinsurance capabilities deliver solutions for the following product lines.


Risk Advisory Solutions

Our risk management specialists work with clients to conduct a thorough audit on their business to guide them…


InsurTech Solutions

We create product development delivered through digital and mobile technology for target markets…


Shariah Compliant Solutions

JENOA is part of a diversified international family business that inspires a long and proven tradition of excellence…